Don’t just aspire to be a leader

Honour the role

Aspire to make a difference

My approach is built on the empathy of someone who has deep experience with leadership, including the wisdom that can only come from the need to give of yourself as a leader.

At times this requires a level of courage and bravery that you did not realise you possessed until such time as your circumstances demanded it.

Hence my mantra…

“Never forget how hard it is!”

CAMERON SCHWAB

FOUNDER & CEO

“GREAT TEAMS PLAY WITH A HIGHER PURPOSE”
“An unknown meaning for an unknown person”

Leaders must drive their own learning

No one is going to do their learning for them
Three questions for Leaders

What does this role expect of me?

What do I expect of the role?

What do I expect of myself?

THE OFFERING

CEO Workshops

An Exclusive CEO Experience
ENABLING COURAGEOUS, CONFIDENT AND CREATIVE CEOs
An intensive and immersive workshop experience exclusively for CEOs. It provides a 6-step process with clear frameworks and models that provide the insight and architecture for CEOs to create, motivate, implement and embed what I define as ‘Performance Trust’.

LEADER Workshops

For leaders with A Learner Mindset
BEING A LEADER EXPOSED ME, REVEALED ME, SHAPED ME
As a leader, you are both the observer and the observed. At a minimum, you will be required to set performance standards and model these expectations, culturally, strategically and personally. You must also drive your own learning, no one is going to do it for you.

LEADERSHIP MENTORING

Matching leadership ambition with capability
WORKING WITH LEADERS COMMITTED TO THEIR PERSONAL LEARNING
Our mentoring is a structured process based on the coaching model developed by the Columbia Business School, in combination with Emotional Intelligence profiling utilising a tool called The Emotional Capital Report (ECR™).

STRATEGY INTENSIVES

ESTABLISHING STRATEGIC TRUST – WHERE TO PLAY & HOW TO WIN
INTENSIVE AND TAILORED STRATEGY WORKSHOPS THAT WILL PRODUCE A COMPELLING STRATEGIC PLAN.
At the completion of this process, you will have agreed actions with specified outcomes – committed and practical statements articulating what you intend to do as well as articulating expectations and delegating responsibilities.
Loved? Liked? Respected? TRUSTED!
LEADERSHIP IS SOMETHING TO BE
COMPLEXITY & CONTRADICTION OF ELITE PERFORMANCE

People want to believe in something bigger than themselves.

You cannot just do leadership…

You must BE leadership

At age 24, I was the youngest CEO in the 160-year history of the AFL, the preeminent professional sporting competition in the country.

My first lesson came hard and fast. You cannot just DO leadership; you must BE leadership.

I then spent the next 25 years as a CEO of AFL clubs learning what it meant to BE LEADERSHIP. 

It was 25 years of intense learning in the unforgiving, unrelenting and often ruthless environment of elite sport.

As CEO in this environment, the expectations of the position often move faster than your capacity to build capability.
I was forever searching for learning and personal development experiences to match the expectations of the role.

It was a journey that would take me to some of the world’s best universities and most famous sporting clubs. I would seek and receive mentoring from thoughtful, inspirational and sometimes provocative leaders from sport, business and public life.

Forever a searcher, there was always the bedside table full of books, a selection of which would accompany me wherever my adventures took me, and whatever city our team played.

Against this background, I set myself to build the CEO and leadership learning experiences that I yearned for all those years. It was more than simply filling a void. It came from a deep sense of purpose, and honour.
A CEO of an AFL Club at 24

Age when appointed CEO of the famous Richmond Football Club. Youngest CEO in the history of the AFL

Number of years as a CEO in the AFL. Second longest serving CEO in the modern game.

Focused Learning
CEO Experience and Wisdom
Organisations we’ve got to know

Testimonial

"Authenticity can't be manufactured and Cam commanded that respect by being prepared to let his guard down. Very brave."

Wendy Plant – Freedom Finance
WHO WE ARE & HOW WE THINK

Cameron Schwab –

Founder & CEO

My approach is built on the empathy of someone who has deep experience with leadership, including the wisdom that can only come from the need to give of yourself as a leader.

At times this requires a level of courage and bravery that you did not realise you possessed until such time as your circumstances demanded it.

Hence my mantra…

“Never forget how hard it is!”

I’m unsure whether the CEO roles found me, or I found them.

In all, it would be almost 25 years as a CEO in the AFL, the second longest serving CEO in the modern game. Many things changed over this period in the uncompromising world of elite sport, but three questions remained.

Many years ago, I made an agreement with myself – four times a year ask myself these questions, then demand answers and commit to a plan.

1. What does this role expect from me?

2. What do I expect of it?

3. What do I expect of myself?

I have now set myself a new challenge. Help leaders deeply understand these three questions.

Whilst there is little about my journey I would change, including the setbacks, the search for the optimal CEO experience eluded me. I want to change that.

Design CEO

LOCATION

We are based at Work Club
Level 2, 287 Collins Street,
Melbourne, Vic. 3000.
Australia

Email: cameron@designCEO.com.au

Phone

+61(0)411 860 931