The designCEO offering is for leaders and their teams, built by leaders for leaders.

Our offerings are the product of the lived leadership experience, understanding the deep sense of responsibility that comes with leadership, but also the pressure, complexity and sense of overwhelm that so often diminishes confidence, reduces courage and stifles creativity.

We offer a deep and personal learning experience, ensuring that leaders have the means to lead with authenticity, the key to establishing high levels of personal trust.

I sincerely believe our offering is a game changer for leaders. They are an immersive, and intense experience that are immediately applicable.

Let’s talk.

Photo – Phil Nitchie @ Nitch Photography

Cameron Schwab
CEO & Founder

Cameron is a CEO, leadership coach and strategist. He works with CEOs and emerging leaders to achieve high levels of trust – personally, culturally, strategically and organisationally – as the basis of high performance.

After cutting his teeth as a recruiter at the Melbourne Football Club when the Demons made the finals for the first time in 23 years, Cameron was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game.

For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field. He is the second longest serving CEO in the modern game.

Having taken on some of the sport’s most difficult and daunting challenges, Cameron established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity.

He is a legacy-focused leader who has bounced back from setbacks, taking on the sport’s most challenging leadership roles.

Cameron holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School and is a Vincent Fairfax Fellow of the Centre of Ethical Leadership at University of Melbourne. He received his Coaching Certification from the Columbia Business School in New York.

His articles on sport and leadership have been published in The Age newspaper.

Cameron is also an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).

Cecily Schwab
Senior Clinical Psychologist

Cecily Schwab is a Clinical Psychologist and Consultant with designCEO, a suite of tailored programs for men and women CEOs and leaders to strengthen their professional and personal leadership capability in the context of high-performance environments.

In a voluntary capacity, Cecily is a Board Member of Triathlon Victoria and a Member of Cycling Australia Women’s Commission.

In addition to a Master of Business Administration (MBA) and Master of Psychology (Clinical), Cecily has completed a Professional Certificate in Executive Coaching at The University of Sydney and is a Graduate of the Australian Institute of Company Directors (Company Directors Course). 



We are based at Work Club
Level 2, 287 Collins Street,
Melbourne, Vic. 3000.



+61(0)411 860 931


Design CEO