What’s Important?

by | Dec 18, 2018

The days leading up to the holiday break seem more like the “storm before the calm”, but the days following represent a wonderful opportunity.

It allows us to take a break from our “to-do” list, that daily ritual of most people.

One of my favourite thinkers is the poet David Whyte. He describes your ‘to-do’ list as the person you were yesterday. With this in mind, I’d recommend over the next few weeks setting aside a few hours to consider two other lists, those being:

1. Your ‘To-Know?’ List…focused on your learning, the book you would like to read, the podcast you’ve been wanting to listen to, the conversation you’ve been promising to have.

2. Your ‘To Be?’ list…focused on your purpose, contextualised against three words, meaning, connection and belonging, in my mind, the key elements of any major effort or undertaking.

At all times the three lists, the ‘to-do?’, the ‘to-know?’ and the ‘to-be?’ need a connection to one overarching question:

“What’s Important?”

The ‘what’s important?’ question is personal, seeking to match your ambition with capability across all of the important domains of your life. It requires you to go deep, as there will be tension between goals and expectations in the complex and multi-faceted world which we operate in.

Cameron Schwab
CEO & Founder


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