What book would you gift?

Allan Jeans was never a dreamer, he was way too pragmatic for that, but clearly understood that he had the capacity to make or break dreams, and that often proved a heavy burden.

All of our work at designCEO builds on the core philosophy that people, teams and organisations do not rise to the level of their ambition, they fall to the standard of their systems.

So ask yourself, are you matching the values you talk to, with the standards you model, and are you prepared to call people out for behaviours outside of these expectations, regardless of who they are, be it status or ‘technical’ performance?