Staying Calm

by | Apr 30, 2020

On this day 14 years ago, the siren did not ring loud enough or long enough in Tasmania. We won, then we lost.

It is now part of the folklore of the game, named “Sirengate”.

I was CEO of the Fremantle Football Club, and we took on the AFL, and to their great credit, they listened. Following an appeal before the AFL Commission, the game result was changed for the first time in 100 years.

It was a piece of history and an important milestone for a young club finding its way in a high-stakes and unforgiving competition.

The key learning was:

Stay calm.

When faced with decisions in stressful and emotional times, allow yourself time to review your responses, starting with the question:

“Did we stay calm?”

The image above shows me not particularly calm, but I was straightened up by a wonderful piece of leadership by our conditioning coach Ben Tarbox.

The following is a terrific write up of the events of the day by Fremantle’s Content Producer Tom Fee.

On this Day- Sirengate – The Full Story

Wonderful memories.

I always enjoy the opportunity to talk all things culture and high-performance, and the development of leaders to achieve it.

Here are three ways to start the ball rolling:

  • I teach and coach an integrated leadership performance system utilising sophisticated learning models and systems garnered from elite team sport, ideal for leaders who are committed learners, who understand the responsibility of leadership. To learn more, please arrange your FOC 30-minute leadership telephone consult to discuss your personal, team or organisational challenges or aspirations, please use this link.
  • Participate in our next one-day Leadership Masterclass which I personally facilitate. It is a sophisticated, intimate and practical leadership intensive for aspirational leaders, both current and emerging. To learn more, and to register, please use this link.
  • Sign up for the “More to the Game” weekly email, and receive a copy of my “What business can learn from football” White Paper. The emails are short leadership reflections, no more than a couple of minutes to read and we will always treat our communication with respect. Please use this link.

You can also contact me at and let me know how you think we can work together.

Cameron Schwab
CEO & Founder


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