Bob Murphy strikes a pose. Michael Willson’s wonderful image.


by | Aug 13, 2020


Have you ever felt that you’d reached it, even for the briefest moment?

Often only you know.

A wonderful feeling.

My favourite footy/leadership guru Bob Murphy describes such a moment with his usual eloquence:

“I know it’s a goal as it leaves my boot. It’s the most exhilarating feeling I’ve ever known. A clean, crisp, musical note. It might never feel this perfect again. The ball spins and arcs through the middle, and it’s enough to bring people to their feet. My momentum carries me towards the fence, and before me is a sea of red, white and blue. The clan. My clan. They feel what I feel. We are one and the same for a brief moment in space and time.”

PS. I loved Michael Willson’s ‘vintage’ image

I always enjoy the opportunity to talk all things culture and high-performance, and the development of leaders to achieve it.

Here are a few of ways to start the ball rolling:

  • I like to share the ‘bruises’ of my lived leadership experiences as a 25 year CEO in the AFL with leaders as part of our Learning Leadership event for senior leaders. We have run this event for the past few years, and the feedback has been excellent. We have now transitioned the event online. There is no cost as we recognise that time allocated to learning is perhaps our most precious resource, and therefore we have also provided a number of dates from which to choose, please use this link.
  • Sign up for the “More to the Game” weekly email, and receive a copy of my “What business can learn from football” White Paper. The emails are short leadership reflections, no more than a couple of minutes to read and we will always treat our communication with respect. Please use this link.
  • Download my book “More to the Game”. In this publication, I have combined my writings and drawings with the beautiful imagery of Michael Willson, the premier AFL photographer. It is free to download (no sign-ups) at “More to the Game – What leaders can learn from football” 

You can also contact me at and let me know how you think we can work together.

Cameron Schwab
CEO & Founder


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