Learnings from a fully-lived leadership experience
Built on my leadership mantra:
“Never forget how hard it is!”
“What business can really learn from high-performance team sport.”

This is an invitation-only event, exclusive for current CEOs, senior leaders and equivalents hosted by Cameron Schwab.

We have recently transitioned this event to a virtual environment.

There is no charge, as we respect and understand the value of your time.

A conversation…
“What makes the great players great”

Cameron's Profile

Cameron is a CEO, leadership coach and strategist.

Cameron works with CEOs and emerging leaders to achieve high levels of trust – personally, culturally, strategically and organisationally – as the basis of high performance.

After cutting his teeth as a recruiter at the Melbourne Football Club when the Demons made the finals for the first time in 23 years, Cameron was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game.

For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field.

He is the second longest serving CEO in the modern game. Having taken on some of the sport’s most difficult and daunting challenges, Cameron established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity. He is a legacy-focused leader who has bounced back from setbacks, taking on the sport’s most challenging leadership roles.

Cameron holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School and is a Vincent Fairfax Fellow of the Centre of Ethical Leadership at University of Melbourne. He received his Coaching Certification from the Columbia Business School in New York.

His articles on sport and leadership have been published in The Age newspaper.

Cameron is also an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).

I will present around my personal trademark “Finding Something”, an honest, disarming and personal account of the deep challenges of leadership, navigating change and building trust in teams and organisations.

In facilitating this event, my goal is much more than an ‘engaged’ experience. My hope is that you will be reaching for your pens, writing down quotes and messages, taking photos of the slides and models that are presented, and immediately seek ways to introduce the learnings to your organisations.

Our time together will be rewarding, valuable and motivating.

Next Dates

Wednesday 3 March 2021 – 3.30 pm to 5.00 pm

Wednesday 28 April 2021 – 3.30 pm to 5.00 pm

We will open the Zoom Room from 3.15 pm to enable everyone to meet and chat before the event officially kicks off.

We also hang around for 30 minutes afterwards to chat and share some learnings.


Probably the most insightful and Inspirational day of my life.

So proud and excited by the people at RUBIX, about what we have achieved, and the amazing company we are building to help our clients and the Melbourne Analytics and AI Community.

Dylan Smith

Founder, RUBIX

You are an incredibly powerful storyteller (it helps to have great real-life characters too!) and I found myself hanging off every word.

It inspired me to be a better story teller. That said, there was always a link back to leadership which was very engaging and clever. As a sport lover I resonated with your approach to leadership.

I think the greatest compliment of the day I could provide it that I felt really challenged. Challenged to think more clearly about who I am, my values and to think about how I lead now and how I want to lead in the future.

Andrew Hewison

Managing Director, Hewison Private Wealth

Being the daughter of an All Black and international rugby union coach I was intrigued but a little sceptical of a talk on leadership from an AFL figurehead. I know little of AFL but have grown up in the crossovers of elite sport and leadership. I wondered what new insights I might get… I was truly blown away by Cameron’s raw authenticity and compelling insights. His powerful storytelling and undeniable passion for the subject of being (not doing) leadership was so enjoyable and interesting to listen to. Thank you Cameron for sharing your wisdom.

Christina Wolfsbauer

Principal Lawyer, Intello

My role as Principal of Caulfield Grammar School affords me the privilege of observing many outstanding leaders and speakers from a number of sectors. Cameron sits right in the top echelon.

I value authenticity and humility above all other leadership attributes and Cameron exudes both. He develops trust in his session quickly and shares raw and vulnerable stories of his own journey.

The human side of Cameron is there for all to see.

The care and attention to detail in all elements of the day showed me that he genuinely cares for his participants.

Cameron has the academic background and lived experience adding integrity to the day. His delivery is in plain speak, he cuts to the chase and he has high expectations of his participants.

When you invest in a full day to be offline, you want tangible learnings to use in your own context and the session delivers this in spades.

Ashleigh Martin

Principal, Caulfield Grammar School

I attended Cameron’s workshop in 2018 and left feeling empowered, energised to undertake some steps to take my journey to the next level.

As an Aboriginal woman, I found his storytelling engaging, powerful, authentic and meaningful.

Highly recommended his workshops.

Shantelle Thompson

Executive Director, Melbourne Aboriginal Youth Sport

I would highly recommend designCEO to any CEO whether for the first time or later in a CEO career.

It’s an inspiring learning immersion with so many practical tools to apply and affirming experiences of others to learn from and apply.

The best three-day workshop I have ever been to as a CEO.

Dawn O’Neill AM

Former CEO, Beyond Blue and Lifeline

Thank you for the most impactful, authentic and connected business presentation I have ever heard.

Truly “next level”.

You did what other presenters don’t with their audience: you made us feel.

Change does not come from our minds, but from our hearts. Everyone who heard you has already started to change.

Paul Taylor

PM Partners

NO EXCUSES… my team was given 20+ years of high-performance expertise and training from high-pressure people organisations into 24 hours with all the language, tools and frameworks to take our company to the next level.

It’s up to us now to own the outcome.

Dion Castle