

It’s about the stories
Compelling Wisdom, Creativity & Bravery
“Thank you for the most impactful, authentic and connected business presentation I have ever heard. Truly “next level. You did what other presenters don’t with their audience: you made us feel. Change does not come from our minds, but from our hearts. Everyone who heard you has already started to change.”
“Cameron has channeled his deep experience in leadership in professional sport and business, mentoring CEOs, senior and emerging leaders and their organisations across many industry sectors, those seeking to build high levels of cultural, strategic and leadership trust as the basis for sustained high-performance.
Cameron is also an artist, and there is a compelling creativity and originality in his storytelling and speaking. He explores the deep personal and professional challenges he faced as a leader, his openness, vulnerability and generosity creating a powerful connection with his audience, who will be reaching for their notebooks to record the insights and wisdom from a fully-lived leadership experience.”
Interested in booking Cameron as your Keynote Speaker?
Click the following button and we will get straight back to you.
My goal is much more than an ‘engaged’ audience. I want people reaching for their pens, writing down quotes, taking photos of the slides and models that are presented, and telling the stories and learnings to friends and families.
I will honour the opportunity that you have provided to present to your people with immaculate preparation, authenticity and energy, and with a commitment that the time we spend together is memorable, moving and motivating.

“Being Brave – The Authentic, Vulnerable and Courageous leader“
Cameron models his ‘Being Brave’ mantra – a seven-step process to find the answers for yourself, rebuild confidence, and be the leader you aspire to be.
The first step is self-knowing and understanding, but how do you find it?
“Leveling up – What business can learn from elite sport“
Cameron fully explains a seven-step process, immediately executable, enabling leaders to establish performance accountability, where people consistently set high expectations of themselves and behave to those expectations, and most importantly, do the right thing, even when it’s hard.
The Score Takes Care of Itself – Aligning Purpose and Performance
Cameron delivers a game-changing framework that aligns purpose and performance, particularly as it relates to the complex mix of culture, strategy, leadership and decision-making judgment. Then, as Hall of Fame NFL coach Bill Walsh would say… “The score takes care of itself.”
“Leadership is about the example you set and the culture you create“
Cameron articulates four core leadership habits, immediately executable, to create the behaviours and culture to lead with authenticity and achieve high performance outcomes.
Testimonials
“I have had the privilege of listening to Cameron talk about leadership and life twice now. I was so impressed the first time that I asked him to present to my Leadership team .
You could have heard a pin drop on each occasion and everyone , sports enthusiast or not , got so much out of the session. Cameron tells a powerful , entertaining and deeply personal story that resonates with everyone who has experienced change and challenge.”
Probably the most insightful and Inspirational day of my life.
So proud and excited by the people at RUBIX, about what we have achieved, and the amazing company we are building to help our clients and the Melbourne Analytics and AI Community.
I was fortunate enough to attend Cameron’s designCEO Leadership Event after following his content on LinkedIn for some time.
This was by far the best professional/personal development session I have ever undertaken and I could not recommend it more highly. Engaging, relatable and at times deeply personal, I was hooked from start to finish.
Cameron discussed a number of key learning theories and steps which I will start implementing from today to make me not only a more effective leader, but better person/husband/father/friend.
You are an incredibly powerful storyteller (it helps to have great real-life characters too!) and I found myself hanging off every word.
It inspired me to be a better story teller. That said, there was always a link back to leadership which was very engaging and clever. As a sport lover I resonated with your approach to leadership.
I think the greatest compliment of the day I could provide it that I felt really challenged. Challenged to think more clearly about who I am, my values and to think about how I lead now and how I want to lead in the future.
Profound wisdom – He was like Master Yoda from Star Wars (That’s a compliment if you’re not into Star Wars)
Inspiring and thought-provoking. I personally related to Cam’s life experiences and gained a lot of strength from his presentation. The CEO[Q] Model made a great deal of sense.
Cameron Schwab’s presentation to the CEO Forum was raw, passionate and insightful.
I was taken aback by his engaging style and willingness to share his own story in a way that was at times raw and vulnerable. His insights into leadership and the challenges that go with it, gave me a lot to think about as I bought his messages back to my own organisation and family.
I would recommend him as a keynote speaker in a heartbeat. In fact, I already have.
It was the best presentation I’ve listened to in the past 2-3 years.
My role as Principal of Caulfield Grammar School affords me the privilege of observing many outstanding leaders and speakers from a number of sectors. Cameron sits right in the top echelon.
I value authenticity and humility above all other leadership attributes and Cameron exudes both. He develops trust in his session quickly and shares raw and vulnerable stories of his own journey.
The human side of Cameron is there for all to see.
The care and attention to detail in all elements of the day showed me that he genuinely cares for his participants.
Cameron has the academic background and lived experience adding integrity to the day. His delivery is in plain speak, he cuts to the chase and he has high expectations of his participants.
When you invest in a full day to be offline, you want tangible learnings to use in your own context and the session delivers this in spades.
Having heard Cam speak before, I really wanted him to present the keynote at the Sport NSW Industry Conference.
He definitely didn’t disappoint!
The feedback to this presentation has been overwhelming with people taken aback by the vulnerability, the openness and the sheer depth of the content.
There is so much to take in and so much to learn with Cam that you wish the sessions would never end.
I simply can not recommend him highly enough to anyone who wants to learn more about life and leadership.
Having participated in countless personal development activities over my working life, I can say with some certainty that what Cameron has created stands apart from the norm.
It is a compelling experience for any CEO looking to breakthrough in their engagement with their stakeholders – Boards, employees, customers.
It is also immensely inspirational and we all need some reinvigoration from time to time.
I am incredibly thankful for the opportunity to have experienced the Leadership Masterclass with Cameron Schwab.
Cam is incredibly generous in what he shares – of himself, of his knowledge, of his thinking – resulting in a very intense, content rich day.
There is still much for me to synthesise from the day, and whilst I feel that there will be many learnings that will probably take time for me to truly grasp and know how to apply, fundamentally much of what Cam shares is practical, transferable and real.
Cam combines real life experiences (most of them challenging) with deep personal insights to produce enlightening and practical content with an emotional connection that had the audience hooked from the first slide.
Cam’s vulnerability and openness about his many challenges throughout a successful career was unexpected, and helped us all relate to him and further strengthened audience engagement.
You need to experience Cam’s presentation in the flesh to appreciate the wisdom, emotion and insights he provides
I attended Cameron’s workshop in 2018 and left feeling empowered, energised to undertake some steps to take my journey to the next level.
As an Aboriginal woman, I found his storytelling engaging, powerful, authentic and meaningful.
Highly recommended his workshops.
I would highly recommend designCEO to any CEO whether for the first time or later in a CEO career.
It’s an inspiring learning immersion with so many practical tools to apply and affirming experiences of others to learn from and apply.
The best three-day workshop I have ever been to as a CEO.
Cam’s presentation had me from the word go. His ability to tell a story and connect with each of the participants was phenomenal.
Visually, Cam’s slides were great, eye catching and enough to help me gain a snapshot of the content, or visualise the diagrams (for those like me who are visual, this is excellent!)
I found myself catching moments of Cam’s presentation and relating them to my own story and situation. He is extremely personable and the emotions that I was able to connect with throughout the presentation still resinate with me today.
I recently had the pleasure of attending two leadership workshops with Cameron. I found that they made me really question myself as a leader, and what I could be doing better for my team and myself.
The sessions had the right balance of teaching and interaction, and we were provided with really simple, effective tools to bring these techniques to life. I found
Cameron practices what he preaches, and his teaching comes from a place of honesty and belief. I would highly recommend the program to anyone wanting to challenge themselves and improve their leadership capability.
The deep sense to engage, be present and trust the journey over the day was very strong.
It is not often personal introspective was explored first and strategies offered in the second part really prepared you for better options in approaches within teams, as a person and involved in an organisation.
Thank you! On behalf of our company Bonfire I thank you for the positive impact you have had on our team and CEO.
I think the hour I spend in Pullman hotel last Thursday is probably more valuable than day I spent in other events or meeting time. Absolutely inspirational and it made difference to what I think and what I plan to do. The thing impress me the most is that Cam is presenting with his heart, not just his head. This is rare in today’s world.
Excellent visual effect with great relevant content, the presentation really stands out and it can speak for itself. However, with Cam’s passion and great storytelling skill, the message was delivered 100 times louder and clearer than the presentation itself. I simply think Cam and his presentation is better than any other presenters I met in CEO Forum in the last 2.5 years. Really enjoyed.
Cam has reached a unique point in his life where he is able to condense and express years of learning into practical applications.
His stories of sport and life resonate with all of us who grew up dreaming of the MCG and being a part of the action. His vulnerability, storytelling genius and artistic talent make him a unique and highly effective educator.
Thank you for the most impactful, authentic and connected business presentation I have ever heard.
Truly “next level”.
You did what other presenters don’t with their audience: you made us feel.
Change does not come from our minds, but from our hearts. Everyone who heard you has already started to change.
NO EXCUSES… my team was given 20+ years of high-performance expertise and training from high-pressure people organisations into 24 hours with all the language, tools and frameworks to take our company to the next level.
It’s up to us now to own the outcome.
No matter your story or journey everyone has a path and it is up to you to use all the tools available to make the most of this.
Cam reminded me that everything we experience in our lives happens for a reason and that by being creative and fleshing out these experience we all have a richness that makes up our story.
Finding ways for self-improvement and forming better habits for life can only mean that you will live a fuller life.
Cam is an amazing person first and foremost. His business achievements and knowledge speak for themselves but his ability to understand and combine the normal struggles and challenges that people face along side of business challenges is where his strengths lie.
I also love the creativity he pursues outside of business and his ability to apply and teach that creativity in a business sense .
I felt many emotions but one that was overwhelming was how he made me feel his equal. Even though I was fascinated by what he was saying, I immediately saw him as a person that I could learn from
Without any doubt. I have shifted my thinking already and absolutely plan to apply some of the learnings and models both in business and my personal life.
We all agreed if we had to go home after Cam’s presentation, the weekend would still be good value
I was not expecting it to be so raw and authentic. I admire Cam for opening up and showing us his vulnerability.
It made me question myself as a leader and analyse my own actions and identify areas I need to consciously work on. I will definitely refer and work on Cam’s frameworks particularly ‘Architecture of Trust’.
He was so knowledgeable, he oozed wisdom.
Conference attendees were blown away by Cam’s presentation.
Profile Images, Introduction & Biography
Speaker Introduction
For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field.
He is the second longest serving CEO in the modern game.
Having taken on some of the sport’s most difficult and daunting challenges, Cam established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity.
Cameron is a now leadership mentor and strategist, as well as being an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).
After cutting his teeth as a recruiter at the Melbourne Football Club when the Demons made the finals for the first time in 23 years, Cameron was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game.
For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field. He is the second longest serving CEO in the modern game.
Having taken on some of the sport’s most difficult and daunting challenges, Cameron established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity.
He is a legacy-focused leader who has bounced back from setbacks, taking on the sport’s most challenging leadership roles.
Cameron holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School and is a Vincent Fairfax Fellow of the Centre of Ethical Leadership at University of Melbourne. He received his Coaching Certification from the Columbia Business School in New York.
His articles on sport and leadership have been published in The Age newspaper.
Cameron is also an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).
“One of Cam's key messages is that "leadership is so personal". Cam is remarkably generous in sharing his intensely personal journey and reflects on how this informs his leadership, trust and high performance frameworks. These models developed over 25 years of leadership practice resonated deeply with CEO Forum members and provided them with fresh insights to take back to their own businesses.”
Richard Lindell – CEO – International CEO Forum
LOCATION
We are based at Work Club
Level 2, 287 Collins Street,
Melbourne, Vic. 3000.
Australia
Email: cameron@designCEO.com.au
Phone
+61(0)411 860 931

CONTACT