Thanks to Phil Nitchie from Nitch Photography for his talent and generosity. Love your work.

I am a cancer survivor

by | Aug 13, 2020

I just added the words ‘cancer survivor’ to my profile.

I had no idea I had cancer. There were no signs. I’m indebted to my GP who thought it would be a good idea to check late last year. He went ‘two knuckles deep’, felt a lump with blood tests showing an elevated PSA, with MRI and biopsy to follow over the next few months.

Then the phone call you don’t want to get.

“Cameron, I’m sorry to tell you that you have cancer.”

The surgery was a tad rugged as are the first couple of weeks afterwards, but I am now able to focus on restoring the functionality previously the domain of my ex-prostate and doing my best not to align my self-esteem and blokey-ego to these.

The signs are good that I am now cancer-free.

Lads, get yourself checked. We all know early detection is the key…I lucked in. Please don’t luck out.

Thanks to Phil Nitchie from Nitch Photography for his talent and generosity. Love your work.

I always enjoy the opportunity to talk all things culture and high-performance, and the development of leaders to achieve it.

Here are a few of ways to start the ball rolling:

  • I like to share the ‘bruises’ of my lived leadership experiences as a 25 year CEO in the AFL with leaders as part of our Learning Leadership event for senior leaders. We have run this event for the past few years, and the feedback has been excellent. We have now transitioned the event online. There is no cost as we recognise that time allocated to learning is perhaps our most precious resource, and therefore we have also provided a number of dates from which to choose, please use this link.
  • Sign up for the “More to the Game” weekly email, and receive a copy of my “What business can learn from football” White Paper. The emails are short leadership reflections, no more than a couple of minutes to read and we will always treat our communication with respect. Please use this link.
  • Download my book “More to the Game”. In this publication, I have combined my writings and drawings with the beautiful imagery of Michael Willson, the premier AFL photographer. It is free to download (no sign-ups) at “More to the Game – What leaders can learn from football” 

You can also contact me at and let me know how you think we can work together.

Cameron Schwab
CEO & Founder


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