Learnings from a fully-lived leadership experience

Built on my leadership mantra:

“Never forget how hard it is!”

“What business can really learn from high-performance team sport.”

This is an invitation-only event, exclusive for current CEOs, senior leaders and equivalents hosted by Cameron Schwab.

It is held at Work Club, a wonderful space in the CBD, and you will enjoy dinner provided by our friends from Laneway Greens.

There is no charge, as we respect and understand the value of your time. We restrict the numbers to twelve at each event as we believe this number work best in terms of establishing connection.

Cameron's Profile

Cameron is a CEO, leadership coach and strategist.

Cameron works with CEOs and emerging leaders to achieve high levels of trust – personally, culturally, strategically and organisationally – as the basis of high performance.

After cutting his teeth as a recruiter at the Melbourne Football Club when the Demons made the finals for the first time in 23 years, Cameron was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game.

For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field.

He is the second longest serving CEO in the modern game. Having taken on some of the sport’s most difficult and daunting challenges, Cameron established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity. He is a legacy-focused leader who has bounced back from setbacks, taking on the sport’s most challenging leadership roles.

Cameron holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School and is a Vincent Fairfax Fellow of the Centre of Ethical Leadership at University of Melbourne. He received his Coaching Certification from the Columbia Business School in New York.

His articles on sport and leadership have been published in The Age newspaper.

Cameron is also an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).

Focus of the Event

At age 24, I was appointed CEO of the famous Richmond Football Club, the youngest CEO in the 160-year history of the AFL.

As a CEO in this environment, expectations of the role move faster than your capacity to build capability – always stretched, forever tested and never comfortable.

Learning is a constant.

I would spend the next 25 years as a CEO of three AFL clubs, the second longest serving CEO in the modern game, appointed when the clubs were in varying states of disrepair, learning what it meant to be leadership.

I now seek to share these learnings with CEOs, always with the empathy of someone who knows just how tough the job is.

I will present around my personal trademark “Finding Something”, an honest, disarming and personal account of the deep challenges of leadership, navigating change and building trust in teams and organisations.

In facilitating this event, my goal is much more than an ‘engaged’ experience. My hope is that you will be reaching for your pens, writing down quotes and messages, taking photos of the slides and models that are presented, and immediately seek ways to introduce the learnings to your organisations.

Our time together will be rewarding, valuable and motivating.

I was fortunate to be included in an evening introduction to a designCEO event.

Having participated in countless personal development activities over my working life, I can say with some certainty that what Cameron has created stands apart from the norm. It is a compelling experience for any CEO looking to break through in their engagement with their stakeholders – Boards, employees, customers.

It is also immensely inspirational and we all need some reinvigoration from time to time.

Philippe Etienne

Former CEO - Mining Services, Orica Limited

Next Dates

Wednesday, 4 September 2019 – 4.15pm to 9.00pm

Wednesday, 18 September 2019 – 9.00am to 12.30pm

Wednesday, 23 October 2019 – 4.15pm to 9.00pm

Wednesday, 30 October 2019 – 9.00am to 12.30pm

Wednesday, 13 November 2019 – 4.15pm to 9.00pm


Work Club
Level 2
287 Collins Street
Melbourne CBD

(Corner Collins and Elizabeth Streets)

Our Food

Our Place

Laneway Greens

The LaneWay Greens’ Mantra

“We believe the freshest produce comes from the best farming.We believe in seasonal supply not consumer demand. We believe in building a community through our kitchens. We believe less hands make honest food. We believe our local farmers = our local community.We believe food is a chance to connect. We believe in influencing the way food is produced.”

Work Club

What is Work Club?

“Work Club is for people who say no to traditional working conventions. Who refuse to be chained to the same desk day in and day out. Who are not constrained by time and space. Who have freedom of movement, curiosity of mind and courage of spirit to live, work and play wherever and whenever they choose.”

Three questions for Leaders

What does this role expect of me?

What do I expect of the role?

What do I expect of myself?

Design CEO