Book

Organisations often turn to the elite football codes when seeking to understand the key concepts of team, particularly the role of leadership in terms of establishing a winning culture and executing a game plan.

But what are the real transferable principles and their application?

Cameron Schwab was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game. He then spent the next 25 years as the CEO of three AFL clubs, the second longest serving CEO in the modern game.

The CEO roles Cameron took on all had something in common. The clubs were at their lowest ebb, uncompetitive on the field, and facing massive financial, structural and strategic challenges off it, which, in combination, threatened their survival.

The AFL is an unforgiving, unrelenting and often ruthless environment. Progress is hard-won, but in all cases, the fortunes of the clubs Cameron led were restored, both on and off the field.

He is now a leadership mentor, coach and strategist, who has taken the insights and wisdom from a fully-lived leadership experience.

Cameron is also an artist, and there is a compelling creativity and originality in his storytelling. He explores the deep personal and professional challenges he faced as a leader, his openness, vulnerability and generosity, creating a powerful connection.

In this publication, Cameron has combined his writings and drawings with the beautiful imagery of Michael Willson, the premier AFL photographer.

Michael has earned the respect and trust of players and clubs alike, creatively photographing all the action, triumph, heartbreak, blood, sweat and tears – often capturing moments otherwise unseen – from a unique perspective that can only come from an intimate knowledge and love for photography and Australian Football.

There is indeed…

More to the game.