

Only one player can kick the goal, but it is a team that scores it
These beautiful images were taken by Michael Willson, the award-winning AFL photographer. He has a great feel for the game. For more of his work www.michaelwillson.com
More to the game
“What leaders can learn from football”
Business often turns to the football codes when seeking to understand the key concepts of team, particularly, the role of leadership in terms of establishing a winning culture and executing a game plan.
While this analysis provides some important lessons, the learnings go far deeper.
Success in elite team sport cannot be achieved without an uncompromising attitude towards the recruitment and retention of talent, and of course integrated and sophisticated coaching (teaching) at an individual and team level.
The following bog posts explore the complexities, and often contradictions, of elite sport.
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In the Arena
Lesson #20 – “Growers and Arrivers”
I have learned that discomfort marks the place where the old way meets the new way. It is a place of vulnerability and courage.
read moreLesson #19 – “Constraints make the art possible.”
To draw the energy or inspiration from somewhere to bring something into existence that was not there before.
read moreLesson #01 (Reprise) – “Ron Barassi – If it is to be”
Over the past thirty years, whenever I saw Ron, he smiled that broad grin under his now grey moustache, put out his hand and said, “It’s Cam-aulenko”.
read more“The future is here now. It is just not evenly distributed.”
Elite team sport from a leadership perspective is the future, and business can learn a lot from its lessons in order to find its own future.
read moreLesson #18 – “The strongest steel”
Richmond achieved something generations of highly equipped groups of players, coaches, and administrators had failed to accomplish, not because they weren’t good enough, but because it is fucking hard.
read moreWho are you practising at being?
If nothing else, good strategy is the best use of constrained resources. The scarcest of your resources is you.
read more“Ancora Imparo” – Still, I am learning
In recent years I have realised that many people considered successful by most measurements now ‘resist’ discovering that they still have much to learn. Many have this expectation of others, but not of themselves.
read morePeople do not experience our intentions, they experience our behaviours
“I don’t teach anything I haven’t stuffed up”, and yes, I have track record in this regard.
read moreDo you believe in your people, do they believe in you?
“Do we want to be known as a club that accepts other clubs’ problems?”
read moreIt is all on you, but it is never about you
Yet somehow it feels this way, and this powerful force in the face of failure, ambiguity, complexity or conflict.
read moreIt will be special to be on our team
Criticism is easy, and finds friends just as easily. Solutions, however, are hard.
read moreLesson #17 – “Can you coach effort?”
Mechanics and dynamics, the science and art of leadership, to create the conditions of high performance.
read moreLeadership is a conversation
Leadership promises many wonderful things, but it never promises to be fair.
read moreLesson #16 – “The leadership promise”
It is impossible to have a conversation about leadership without talking about power.
read moreLesson #15 – “Proven – The Leader’s Limp”
You will make mistakes, but if you own them, you learn, and by sharing your learnings, and your vulnerability, so do those around you.
read moreLesson #14 – “Loyalty”
“Where is your heart, Ron?”* he is asked. Ron Barassi puts his hand on his chest. “Right here, Mike”, he says with a smile.
read moreLesson #13 – “The game does not give up its rewards easily”
Good leadership is its own reward when you find it, and it is well worth the journey of discovery.
read moreLesson #12 – “You can’t stop the waves, but you can learn how to surf”
Try and make the best mistakes you’ve ever made.
read moreLesson #11 – “Failure is a bruise, not a tattoo”
In these moments, your ‘failure’ is being defined for you and not by you. Now the real work starts.
read moreLesson #10 – “Give it your best”
“Don’t cry Cameron, don’t cry Cameron”, I thought to myself, desperately trying to hide my disappointment, to feel appreciative.
read moreLesson #09 – “When there is no art in the deal”
I am in the car driving home, and a voice in my head asks, “What the fuck were you thinking?”.
read moreLesson #08 – “The stories we tell ourselves”
I couldn’t look at him, let alone tell him it wasn’t okay. It can’t be okay. It would never be fucking okay.
read moreLesson #07 – “Heroes are Human”
He was a hero to so many people, but he also exposed what a vexed human concept having and being a hero represents.
read moreLesson #06 – “Culture is an experiment”
I have learned that culture isn’t some form of endowment you receive; it is something you have to work for.
read moreLesson #05 – “What is leadership, Yabby?”
To profit from the bruises without having to endure the bruising.
read moreLesson #04 – “Just be you. It’s easier.”
I thought I had to know everything, always have an answer because that is what I thought was expected of me, but it wasn’t my thinking and they weren’t my answers.
read moreLesson #03 – “When the old way meets the new way”
I have learned that discomfort marks the place where the old way meets the new way. If it doesn’t challenge you, it will not change you.
read moreLesson #02 – “You are never ready”
“Dad, I don’t think it is a very good job”. He paused, and with a smile I still miss every day, he responded, “If it was a very good job Cam, they would not be asking you”.
read moreLesson #01 – “If it is to be, it is up to me”
The Barassi ‘spray’ was legendary. In an era when all coaches had this arsenal in their coaching kit bag, Barass was trigger happy.
read more40 Lessons in 40 Years
I wasn’t ready, but one of the most important lessons I would learn, a repeating pattern over the next forty years – you are never ready.
read moreBegin Again
“What do I, alone, truly have to offer?”
read moreEasy Tiger
Real confidence, it took me too long to learn, is more than belief in your plan, training, ability and experience to achieve an outcome; it’s knowing you will be ok if all of this fails.
read moreThe Leader’s Limp
I wasn’t and knew it, and it scared me. I understood I did not have many (most) of the experiences the role would demand of me, but whatever capacity I did have was such that the club’s board thought I was the best available person for the job, and that gave me just enough belief to accept the opportunity.
read moreYou do art like a CEO
The Demons
There are no guarantees. No ultimate formula.
read moreI still draw horses
How well do we need to know someone? I know he made me feel good, that I was an important part of him.
read moreIf it is undefined, it is unknown, and therefore untapped
If not for my mistakes, failures, and setbacks, I have no message worth sharing with you.
read moreI want to do this, and I am willing to give up that
Inevitably, it will come down to trade-offs. Where we spend our resources, where we don’t. When we opt-in, when we opt-out. Who we choose to be, who we choose not to be. I want to do this, and I am willing to give up that.
read moreMaking room for who you might be
To see leadership as a ‘get to’ thing, not a ‘got to’ thing.
read moreTo make it, we have to learn to write our own songs
Of course they’re bad; just keep writing until they’re good.
read moreThe best mistakes you’ve ever made
New beginnings are difficult, as they require a clearing of our own reluctance.
read moreNever blame the player
We seek out blame, knowing it will find friends easily.
read moreThe most important person
Our role as leader is to teach, grow and empower individuals who can be trusted in any given situation.
read moreBringing out your best when it matters most
Leaders are in the ambiguity business. If we are not doing ambiguity, we are not doing leadership.
read moreYou cannot outperform your leadership
Leadership finds you wherever you are now but never leaves you where it found you.
read moreBumps
I have no doubt it was these setbacks, personally challenging and heartbreaking at the time, that created the path to the work I now do.
read moreStop telling. Start teaching.
“Neale, knowing that you are dying, why aren’t you working through your bucket-list of stuff?”
read moreI take the job seriously, but I don’t take myself too seriously
What do you bring to the team?
What are you prepared to do for the team?
Building the teacher inside
As a leader, I was forever searching for learning and personal development experiences to match the expectations of the role.
read morePicture their face
Think of your letter, handwritten envelope amongst the bills and junk in the letterbox, carefully opened and unfolded.
read moreAre you prepared to fail?
Leadership will pick you up somewhere and leave you somewhere else, and mistakes, failures and setbacks are part of this process.
read moreWhat truly matters?
Because I understand what truly matters, I get to enjoy what seems to matter.
read moreWho are you practising at being?
What does “good practice today” look like for you?
read moreHow serious are you?
The idea of ‘mechanics’ and ‘dynamics’ of leadership, performance and culture.
read moreFear of Other People’s Opinion (FOPO)
The Fear of Other People’s Opinions. The expectations of others, versus our own truth.
read moreTransition
In life, the only person you are stuck with is you.
read morePerspective matters
The current Tigers value humility above all else, and it has produced an era for Richmond to rejoice. An era that will live on.
read moreThe stories we tell ourselves
Awake or asleep, the experience of the first game I watched would never be lost, images, moments and people remain vivid and prevailing, and in colour, sound and smell.
read moreQuitting
The notes come from a personal process: Curiosity – Collection – Curation – Creation.
read moreLearners vs Knowers
For me, the most interesting people seem to have the bumpiest pasts.
read moreBorrowing freely, combining uniquely
Building the child for the path, not the path for the child.
read moreFriction
There is always conflict out there, you just might not know it. If you do not deal with it, it will appear at the worst possible moment.
read moreEmptiness
By calling it out, you are opening yourself up, but there is no courage without vulnerability.
read moreI am a cancer survivor
I just added the words ‘cancer survivor’ to my profile. I had no idea I had cancer. There were no signs.
read moreBe the child.
I challenge you not to have a moment when you watch this Devon Fowler video.
read moreMastery
Have you ever felt that you’d reached it, even for the briefest moment?
read moreHow bad are you blokes going?
Leading wasn’t about riding in on your white horse as the person with all the answers; it was most often the opposite.
read moreA tear to my eye
This footage brought a tear to my eye. Not sure if the tears were pride or sadness. Probably doesn’t matter.
read moreEverybody needs a hero
There are people you meet, and you feel good about them. Then there are people you meet, and you feel good about you.
read moreLoyalty
The character you possess during the drought is what your team will remember during the harvest
read moreThe chase
You are judged not by what you bring to the team, but what you are prepared to give to the team.
read moreFinding a way
Putting energy into finding the right system for you to achieve whatever goal you are seeking.
read moreSurrender
In times like these, we don’t see things as they are, we see them as we are.
read moreThis is what leadership looks like
Yes, there will be hard days, but you will be better for them.
read morePlaying a poor hand well
“Life is not always a matter of holding good cards, but sometimes, playing a poor hand well.”
– Jack London
Staying Calm
When faced with decisions in stressful and emotional times, allow yourself time to review your responses, starting with the question, “Did we stay calm?”
read moreConfidence
But real confidence is knowing that you will be ok if none of this happens.
read moreIn the arena
Viktor Frankl saw three possible sources for meaning: in work (doing something significant), in love (caring for another person), and in courage (during difficult times).
Leadership provides us with the opportunity of achieving all three.
I don’t lose. I either win or learn
Any sincere effort will pick you up somewhere, and leave you somewhere else.
read moreWe still had a lot of talking to do
About a dozen or so years after my grandfather died, I lost my father Alan. It was sudden and shocking. Dad is the most significant influence in my life. A quarter of a century later, I am four years older than Dad was when he died, and I still go to ring him. What I think about most are the conversations we never got to have. We still had a lot of talking to do.
read moreWho are you practising at being?
But we do not rise to the level of our ambition, we fall to the level of our capability, and leadership insight is critical. We will not achieve this understanding by “working harder”, it is achieved by “thinking harder”.
read moreDesign beats discipline
Discipline, like goals, is overrated. It is likely to help in the short term, but is unlikely to be a long-term solution. Motivation wanes for many reasons, human nature takes over, and momentum is lost.
read moreTurning knowledge into wisdom
To be a teacher, you must be a learner, the mindset to embrace the discomfort and ambiguity of taking yourself beyond the limits of your understanding, but with the view “It is not what I learn today, it is what I will teach tomorrow that is important”.
read moreDid we stay calm?
Many of my personal learnings in relation to resilience come from my lived experience as a CEO of AFL clubs. This was a test I failed often, tough lessons learned when dealing with the ups and downs, often with an inappropriate allocation of emotional resources.
read moreBody, Mind & Craft
For those who have studied high performance, there is no golden thread, but there are common characteristics.
read moreDo your job
Hall of Fame AFL coach Allan Jeans would say “You can’t put in what God left out”.
read moreWhat is a club in any case?
It’s a small boy clambering up stadium steps for the very first time, gripping his father’s hand, gawping at the hallowed stretch of turf beneath him, without being able to do a thing about it, falling in love.
read moreDoing the right thing, even when it’s hard
In my experience, teams gain their resolve from their shared experiences, the most important being the tough times when individuals falter and team ethos is tested.
read moreThe long goodbye
‘‘I spent my whole life gripping a baseball, and in the end I found out that all along it was the other way around.’’ – Jim Bouton
read moreWe are better for having lost
For me, the most interesting people seem to have the bumpiest pasts. I prefer to connect with someone who has experienced the struggles, battles and casualties of life’s journey. There is beauty, wisdom, and truth to be found in the scars.
read moreWhat truly matters
I can say with certainty that I made many of my worst choices as a leader when I lost touch with “what truly matters”. I cannot remember making a good decision when my thoughts were clouded by anger, fear or ego, and it happened often enough that I reflect with a sense of shame.
read moreUnexamined Beliefs
At times you may be a lone voice, but you just might soon find a chorus of support, and change happens and the world becomes a better place
read moreOnly one player can kick the goal, but it is a team that scores it
I often joke that AFL clubs recruit the most selfish human beings known to mankind. The eighteen-year-old male. Yet, the first value we seek to teach is selflessness.
read moreKevin is decent
After many hours I finished the drawing, but it remained on my easel for a number of weeks. Whilst it was a decent drawing of a friendly man whose face told his story, it said nothing about how the world mostly judged him.
read moreI was born with big ears, so I figured I might as well use them.
As a personal reflection, my greatest regret as a leader was not spending more time teaching. There were too many times I allowed myself to get lost in far less meaningful aspects of the role, the busyness, the stuff that really doesn’t matter.
read moreCuriosity vs Certainty, Growers vs Arrivers
Having spent a lifetime in the game, I learned that some people are into growing, but most people are only interested in arrival. The ‘arrival’ people create all the commotion that distracts from the critical work of the ‘growers’, who are playing a much bigger and far more important game, energised by all its possibilities, and significantly, not overwhelmed by its ambiguity.
read moreJust so you know, I stuffed this up many times
Such is leadership, with each day reminding you of the gap between what you thought you knew, and what you actually know, and with that, the ebb and flow of confidence and belief.
read moreWell, you’re in the wrong caper
Given the multi-faceted challenge of leadership, and its transformational forces, how do you ever know where you are at, and where you are going?
read moreWhat I’ve Learned About Vulnerability
Vulnerability is part of who we are, our essence, and to try and be invulnerable, is to try and be something or somebody that we are not.
read moreStop Talking – Start Teaching
If you understand what really matters, you get to enjoy what seems to matter. Teaching matters.
read moreMore to the game
Friction
There is always conflict out there, you just might not know it. If you do not deal with it, it will appear at the worst possible moment.
read moreEmptiness
By calling it out, you are opening yourself up, but there is no courage without vulnerability.
read moreI am a cancer survivor
I just added the words ‘cancer survivor’ to my profile. I had no idea I had cancer. There were no signs.
read moreBe the child.
I challenge you not to have a moment when you watch this Devon Fowler video.
read moreMastery
Have you ever felt that you’d reached it, even for the briefest moment?
read moreHow bad are you blokes going?
Leading wasn’t about riding in on your white horse as the person with all the answers; it was most often the opposite.
read moreA tear to my eye
This footage brought a tear to my eye. Not sure if the tears were pride or sadness. Probably doesn’t matter.
read moreEverybody needs a hero
There are people you meet, and you feel good about them. Then there are people you meet, and you feel good about you.
read moreLoyalty
The character you possess during the drought is what your team will remember during the harvest
read moreThe chase
You are judged not by what you bring to the team, but what you are prepared to give to the team.
read moreFinding a way
Putting energy into finding the right system for you to achieve whatever goal you are seeking.
read moreSurrender
In times like these, we don’t see things as they are, we see them as we are.
read moreThis is what leadership looks like
Yes, there will be hard days, but you will be better for them.
read morePlaying a poor hand well
“Life is not always a matter of holding good cards, but sometimes, playing a poor hand well.”
– Jack London
Staying Calm
When faced with decisions in stressful and emotional times, allow yourself time to review your responses, starting with the question, “Did we stay calm?”
read moreConfidence
But real confidence is knowing that you will be ok if none of this happens.
read moreIn the arena
Viktor Frankl saw three possible sources for meaning: in work (doing something significant), in love (caring for another person), and in courage (during difficult times).
Leadership provides us with the opportunity of achieving all three.
I don’t lose. I either win or learn
Any sincere effort will pick you up somewhere, and leave you somewhere else.
read moreWe still had a lot of talking to do
About a dozen or so years after my grandfather died, I lost my father Alan. It was sudden and shocking. Dad is the most significant influence in my life. A quarter of a century later, I am four years older than Dad was when he died, and I still go to ring him. What I think about most are the conversations we never got to have. We still had a lot of talking to do.
read moreWho are you practising at being?
But we do not rise to the level of our ambition, we fall to the level of our capability, and leadership insight is critical. We will not achieve this understanding by “working harder”, it is achieved by “thinking harder”.
read moreDesign beats discipline
Discipline, like goals, is overrated. It is likely to help in the short term, but is unlikely to be a long-term solution. Motivation wanes for many reasons, human nature takes over, and momentum is lost.
read moreTurning knowledge into wisdom
To be a teacher, you must be a learner, the mindset to embrace the discomfort and ambiguity of taking yourself beyond the limits of your understanding, but with the view “It is not what I learn today, it is what I will teach tomorrow that is important”.
read moreDid we stay calm?
Many of my personal learnings in relation to resilience come from my lived experience as a CEO of AFL clubs. This was a test I failed often, tough lessons learned when dealing with the ups and downs, often with an inappropriate allocation of emotional resources.
read moreBody, Mind & Craft
For those who have studied high performance, there is no golden thread, but there are common characteristics.
read moreDo your job
Hall of Fame AFL coach Allan Jeans would say “You can’t put in what God left out”.
read moreWhat is a club in any case?
It’s a small boy clambering up stadium steps for the very first time, gripping his father’s hand, gawping at the hallowed stretch of turf beneath him, without being able to do a thing about it, falling in love.
read moreDoing the right thing, even when it’s hard
In my experience, teams gain their resolve from their shared experiences, the most important being the tough times when individuals falter and team ethos is tested.
read moreThe long goodbye
‘‘I spent my whole life gripping a baseball, and in the end I found out that all along it was the other way around.’’ – Jim Bouton
read moreWe are better for having lost
For me, the most interesting people seem to have the bumpiest pasts. I prefer to connect with someone who has experienced the struggles, battles and casualties of life’s journey. There is beauty, wisdom, and truth to be found in the scars.
read moreWhat truly matters
I can say with certainty that I made many of my worst choices as a leader when I lost touch with “what truly matters”. I cannot remember making a good decision when my thoughts were clouded by anger, fear or ego, and it happened often enough that I reflect with a sense of shame.
read moreUnexamined Beliefs
At times you may be a lone voice, but you just might soon find a chorus of support, and change happens and the world becomes a better place
read moreOnly one player can kick the goal, but it is a team that scores it
I often joke that AFL clubs recruit the most selfish human beings known to mankind. The eighteen-year-old male. Yet, the first value we seek to teach is selflessness.
read moreKevin is decent
After many hours I finished the drawing, but it remained on my easel for a number of weeks. Whilst it was a decent drawing of a friendly man whose face told his story, it said nothing about how the world mostly judged him.
read moreI was born with big ears, so I figured I might as well use them.
As a personal reflection, my greatest regret as a leader was not spending more time teaching. There were too many times I allowed myself to get lost in far less meaningful aspects of the role, the busyness, the stuff that really doesn’t matter.
read moreCuriosity vs Certainty, Growers vs Arrivers
Having spent a lifetime in the game, I learned that some people are into growing, but most people are only interested in arrival. The ‘arrival’ people create all the commotion that distracts from the critical work of the ‘growers’, who are playing a much bigger and far more important game, energised by all its possibilities, and significantly, not overwhelmed by its ambiguity.
read moreJust so you know, I stuffed this up many times
Such is leadership, with each day reminding you of the gap between what you thought you knew, and what you actually know, and with that, the ebb and flow of confidence and belief.
read moreWell, you’re in the wrong caper
Given the multi-faceted challenge of leadership, and its transformational forces, how do you ever know where you are at, and where you are going?
read moreWhat I’ve Learned About Vulnerability
Vulnerability is part of who we are, our essence, and to try and be invulnerable, is to try and be something or somebody that we are not.
read moreStop Talking – Start Teaching
If you understand what really matters, you get to enjoy what seems to matter. Teaching matters.
read moreI don’t have the answers
You are bereft of ideas, inspiration and personal confidence. Yet, sleepless night and all – you still have to lead.
read moreGreat teams need great role players.
Those grounded individuals, who in developing their ‘game’, focus their personal efforts on how they become a better teammate.
read moreThe Example You Set
A winning organisation is an environment of personal and professional development, in which each individual takes responsibility and shares ownership, knowing better people make better leaders and leaders create leaders.
read moreBE more to DO more
But leadership is not a DO thing, it is a BE thing. The moment you are accountable to, responsible for, and ultimately dependent on, the performance of people other than yourself, it stops being a DO thing.
read moreNow, write them a letter
Think back to a time. A time when someone did something special for you that changed your life. Now, write them a letter.
read moreIf nothing changes, nothing is going to change
By definition, this conversation isn’t about a high-performance culture, it is about our high-performance culture, and this is where it gets complicated.
read moreLeadership is Hard
Often you are struggling and do not know where to get help without showing weakness. There is also the vulnerability of ‘not-knowing’, that sense of uncertainty, unsure of whether you have what it takes to turn-it-around, personally and organisationally.
read moreWhen it’s all said and done
The man speaking to them is very familiar to everyone in the room. He is their old coach, and while few of the young Demons played under him, he is for those few precious minutes, again their coach and mentor.
read moreSuccess needs no explanation, failure accepts no alibis
Allan Jeans was never a dreamer, he was way too pragmatic for that, but clearly understood that he had the capacity to make or break dreams, and that often proved a heavy burden.
read moreThe score takes care of itself
All of our work at designCEO builds on the core philosophy that people, teams and organisations do not rise to the level of their ambition, they fall to the standard of their systems.
read moreWhat crap are you putting up with?
So ask yourself, are you matching the values you talk to, with the standards you model, and are you prepared to call people out for behaviours outside of these expectations, regardless of who they are, be it status or ‘technical’ performance?
read moreWhat business can learn from football
I use the metaphor, stories and decision making frameworks from high-performance team sport, specifically AFL, as a means of teaching and coaching leaders and their teams. I feel confident to do so because it is my background - my 30 year lived experience. I do not...
read moreIf you were to recruit a person based on one characteristic, what would it be?
In my experience, while the best players do have a physical talent that allows them to play at the level of competition, this is merely their ticket to the game. What makes them special is their capacity to take responsibility for their careers, and the critical personal attribute they all possess is their commitment to learning and improving, and a work rate to back it up.
read moreWould you take a day off to read a book?
“A game changer you’re told” by someone you respect and trust. A person who understands your deeper interests, such that you buy or download the book.
Yet the book remains unread.
read moreWhen your eyes are tired, the world looks tired also
This was a self-portrait I drew to reflect the ‘tired eyes’ syndrome of being a leader, in this case a CEO.
read moreIn the back. You’re joking.
The photo also hung proudly in the Committee Room of the Punt Road Oval, the inner sanctum of the Richmond Football Club, together with the most important club symbols and memorabilia, almost in defiance of the umpire’s decision on the day.
read moreFeeling better is easy. Getting better is hard.
The notion of ‘better’ is as daunting as it is motivating. It sits at the core of our decision making, both in the moment, or our ambition and goals as it relates to an unknown and unknowable future.
read more”He’s sired a thoroughbred…”
During the tough Tiger times, it was Matthew Richardson who gave the Tiger supporters a reason to come to the footy. He was a hero to a generation of Tiger supporters.
read moreFind a creative space
‘Going deep’ is fundamental to the notion of ‘progressive wisdom’. It requires contemplation and self-reflection, some personal kindness and self-compassion, but it also doesn’t come for free and doesn’t happen automatically.
read more“This kick will decide it for both of us?”
For a generation of Melbourne Football Club supporters, Robbie Flower was reason alone to go to the game.
read moreThere is always a race
Like many, I have long been attracted to the pure notion of competition.
read moreJohn Coleman
My father Alan once told me “I’ve seen many great players, but none better than John Coleman”
read moreWhat’s Important?
One of my favourite thinkers is the poet David Whyte. He describes your ‘to-do’ list as the person you were yesterday.
read moreWhat book would you gift?
You will be the same person in five years as you are today except for the people you meet and the books you read.
read moreDon’t think. Do.
Motivation is complex. Yes, goals are important and feedback is crucial, but my view is that a sense of progress is the most important aspect.
read moreMake the best mistakes you’ve ever made
With each iteration and each unsuccessful effort to produce a drawing I was satisfied with, I rubbed them out, but not completely, layering up until the final picture emerged, using the mistakes of the previous effort as a guide to the next attempt.
read moreOut of the hottest fire is forged the strongest steel
Discussions about culture make for a fascinating and often perplexing conversation. It’s as though people are searching for the secret herbs and spices, a means of short-cutting or ‘hacking’ their way to a high-performance environment.
read moreThe ebb within the flow
When looking at my work, he told me in his kind yet direct manner, that my art was too obvious. I was giving no credit to the viewer, no room for their own opinions.
read moreEverybody needs a hero
There is most likely something on your mind now that you need to resolve, but it is not only the complexity and ambiguity of the issue that can overwhelm, but your growing sense of isolation.
read moreThe Team
The pursuit of a career in a professional team sport is inherently selfish.
read moreDon’t Copy Culture
As a CEO in the AFL, forever focused on building a high-performance culture, I spent years visiting these great clubs, looking for the ‘secret sauce’.
read moreAs yourself three Questions every three months
Set aside three hours of non-distracted time every three months to ask three questions.
read moreComplexity and Contradiction of High Performance
We have just witnessed one of the great AFL Grand Finals, with the West Coast Eagles beating Collingwood by less than a goal, in a match the Magpies led for all but a few minutes.
read moreThe most important person in a club is the one with the ball in their hand
Decisions are best made at the level of organisation where there is the most expertise, knowledge and understanding. For leaders, this means ‘passing the ball’.
read moreAnti-Complicatedness
The often misguided goal of seeking ‘simplicity’ most likely results in default thinking – you find the right solution for the wrong problem.
read moreIt is the hard days that define us
These are the mornings when you wake up knowing that regardless of what happened on the weekend, and no matter how bad the defeat, and while you may be bereft of ideas and inspiration, sleepless night and all – you still had to lead.
read more“What is a club in any case?”
When I first got involved in league football, I was told that clubs are in the ‘Premiership winning business’. In fact, there are clubs which have this as their sole ‘statement of purpose’.
read moreAllan Jeans
Allan Jeans was never a dreamer, he was way too pragmatic for that, but clearly understood that he had the capacity to make or break dreams, and that often proved a heavy burden.
read moreAlan Schwab
My father Alan died 24 years ago this week. This is a photo of my father in the player race of the Punt Road Oval with Hall of Fame Coach Tom Hafey.
read moreLOCATION
We are based at Work Club
Level 2, 287 Collins Street,
Melbourne, Vic. 3000.
Australia
Email: cameron@designCEO.com.au
Phone
+61(0)411 860 931

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