My father Alan Schwab when he was Secretary (CEO) of the Richmond Football Club.

Be the child.

by | Aug 13, 2020

Be the child. Be the parent.

I challenge you not to have a moment when you watch this Devon Fowler video.

My moment was when my late father Alan brought home a pair of Adidas Striker footy boots, medium cut, with the screw-in studs. They had the yellow-green three stripes and came in the famous Adidas blue box.

Most importantly, they were the identical boots that Richmond Football Club champ Francis Bourke wore.

I can still remember the smell, that mix of leather and glue, the new-car-smell of footy boots.

I remember walking around the house in them for a week before I was allowed to ‘christen’ them at training at Essex Heights U/11s. It didn’t stop me from getting blisters, but it didn’t matter. They were the most precious thing I owned.

What was your moment?

I always enjoy the opportunity to talk all things culture and high-performance, and the development of leaders to achieve it.

Here are a few of ways to start the ball rolling:

  • I like to share the ‘bruises’ of my lived leadership experiences as a 25 year CEO in the AFL with leaders as part of our Learning Leadership event for senior leaders. We have run this event for the past few years, and the feedback has been excellent. We have now transitioned the event online. There is no cost as we recognise that time allocated to learning is perhaps our most precious resource, and therefore we have also provided a number of dates from which to choose, please use this link.
  • Sign up for the “More to the Game” weekly email, and receive a copy of my “What business can learn from football” White Paper. The emails are short leadership reflections, no more than a couple of minutes to read and we will always treat our communication with respect. Please use this link.
  • Download my book “More to the Game”. In this publication, I have combined my writings and drawings with the beautiful imagery of Michael Willson, the premier AFL photographer. It is free to download (no sign-ups) at “More to the Game – What leaders can learn from football” 

You can also contact me at and let me know how you think we can work together.

Cameron Schwab
CEO & Founder


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